Privacy Policy

1. Overview

Underlines News is operated by Three Rules Company. This Privacy Policy explains what data we collect when you visit the Site, how we use it, and your rights regarding that data.

2. Information We Collect

Underlines News does not require you to create an account or submit personal information to read our content. However, we collect limited data automatically through the following means:

Information You Provide

If you subscribe to our newsletter, we collect the email address you provide along with associated metadata such as the referring page URL, UTM campaign parameters, and click identifiers (e.g., fbclid). This information is processed and stored by Resend, our email delivery provider.

Google Analytics

We use Google Analytics to understand how visitors use the Site. Google Analytics may collect:

• IP address (anonymized where required by law)
• Browser type and operating system
• Pages visited, time spent, and referral source
• Approximate geographic location (city/country level)
• Device type (desktop, mobile, tablet)

Google Analytics data is retained for up to 14 months, as configured in our analytics settings. For more information, see Google's Privacy Policy.

Meta Pixel

We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising and understand how visitors interact with the Site. The Meta Pixel may collect information such as pages visited, actions taken (e.g., subscribing to a newsletter), browser and device information, and IP address. This data is sent to Meta and processed in accordance with Meta's Privacy Policy.

Hosting

The Site is hosted on Vercel, which may collect server logs including IP addresses and request metadata as part of normal operations. See Vercel's Privacy Policy.

3. Cookies

The Site uses cookies set by Google Analytics and the Meta Pixel to distinguish unique visitors, track sessions, and measure advertising effectiveness. These are small text files stored on your device. Analytics and measurement cookies are set automatically when you visit the Site. You can manage or disable cookies through your browser settings, though some site functionality may be affected.

By continuing to use the Site, you accept the use of cookies as described in this policy.

4. How We Use Information

We use the data collected solely to:

• Analyze traffic patterns and visitor behavior to improve the Site
• Understand which content is most valuable to readers
• Monitor Site performance and diagnose technical issues
• Send newsletter emails to subscribers who have opted in
• Measure the effectiveness of our advertising campaigns

We do not sell, rent, or trade your personal information to third parties.

5. Data Retention

Google Analytics data is retained for up to 14 months, as configured in our analytics settings. Meta Pixel data is retained in accordance with Meta's data policies. Vercel server logs are retained in accordance with Vercel's data retention policies. Subscriber email addresses are retained until you unsubscribe or request deletion.

6. Your Rights

GDPR (European Economic Area)

If you are located in the EEA, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your personal data (“right to be forgotten”)
• Port your data to another service in a machine-readable format
• Object to or restrict the processing of your data
• Withdraw consent at any time where processing is based on consent

CCPA (California)

If you are a California resident, you have the right to:

• Know what personal information is collected and how it is used
• Delete personal information we have collected
• Opt-out of the sale of personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at contact@threerulescompany.com. We will respond within 30 days (or sooner if required by applicable law).

7. Children's Privacy

The Site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

8. External Links

The Site contains links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Three Rules Company
#1198, 2230 Route 70 W STE 2
Cherry Hill, NJ 08002
Email: contact@threerulescompany.com